Audience-Affects-and-Effects

Required Readings

Menand, L. (2015, January 5). Pulp’s big moment: How Emily Brontë met Mickey Spillane. The New Yorker, 90(42), 62–69.

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Retrieved from the Walden University Library databases.

This article discusses how literature classics were repackaged to appeal to a broader audience primarily through the use of cover art and cheap production costs.

Snider, M. (2014, March 13). Streaming makes rock royalty now: Grammy winner Lorde first made a big splash via digital streaming. USA Today.

Retrieved from the Walden University Library databases.

This article details how Lorde found an international audience despite being a virtual unknown outside of New Zealand.

Tschorn, A. (2014, May 27). ‘Normcore’ becomes fashionable, yet unclear. The Journal – Gazette.

Retrieved from the Walden University Library databases.

Normcore is a reaction to fashion trends. Advocates dress in ‘nothing special.’ It is a conflation of the terms normal and hardcore. In the process of reacting to fashion trends, ‘normcore’ has become a trend itself.

Watson, M. (2011, April 27). How can the Mona Lisa compete with a copy made from toast? New Statesman, 140(5050), 97.

Retrieved from the Walden University Library databases.

The author offers humorous opinions on art and culture. He cites an exhibition of Egyptian antiquities he attended in Melbourne, Australia, as an example of a phenomenon in which viewers find many of the world’s most spectacular works of art less impressive than they otherwise might thanks to the prevalence of reproductions in popular culture.

Required Media

TEDYouth 2011. (2011, February 27). Kevin Allocca: Why videos go viral [Video file]. Retrieved from http://www.ted.com/talks/kevin_allocca_why_videos_…


Gender/Sexuality

Popular culture has played a significant role in how gender and sexuality have been viewed over time. The term gender refers to masculine and feminine and includes transgender issues. The term sexuality refers to relations between people, whether heterosexual, homosexual, or bisexual.

One significant popular culture sexuality moment occurred when the title character on the TV show Ellen, Ellen Morgan, played by Ellen DeGeneres, came out in a 1997 broadcast as gay. She became the first openly lesbian actress playing an openly lesbian character. Several other TV shows today include openly homosexual characters.

Consider how audiences over time have received TV representations of gender and sexuality. Have popular culture representations of gender and sexuality pushed the issue forward? Or have they reinforced dominant ideas of what is “normal” and thereby slowed down society’s acceptance of a broader understanding of gender and sexuality?

Post a 250-word response in which you describe the influence of the intended audience on how the popular culture artifact in your discussion thread portrays messages about the issue.


Assignment 2: Final Project Milestone 2: Historical Context

Last week you completed a worksheet to start planning your Final Project. You also chose the social issue you will explore. This week, you select at least two popular culture artifacts and research how their messages have changed over time. These will be the specific illustrative examples you use to discuss how your artifact is conveyed.

You may include the popular culture artifact you used in last week’s discussion. You may also use any of the items posted in Doc Sharing, or you may find new ones. No matter which artifacts you choose, make sure you have full access to them so you can study them over time. For example, if you select a movie, make sure you can watch and rewatch it.

To prepare, research the history of your popular culture artifact over time. This time period should be at least 50 years but may be longer. Consider the following:

  • How has the audience changed over time in relation to your popular culture artifact categories?
  • How have the popular culture artifacts categories either reflected or opposed the audience change?
  • If the audience has changed over time with regard to one of the popular culture artifact categories, describe the new audience.

Submit a 400- to 500-word paper that addresses these questions for your popular culture artifact. Include at least two references to academically relevant sources. You may use the ones provided in the Learning Resources or research your own.

 
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