Read the Assurance of Learning Ch 5, Exercise #1 – “Best Buy” for discussion.

Best Buy as an organization has become well-known for their recent differentiation strategy based on the concept of “customer centricity.” Back to the church – several years ago mega-churches like Willow Creek and Saddleback Church developed the concept of the “seeker service” with some success. Some local churches got on board with the concept, but many have criticized it ( What do you think? Support your view from the readings. Post your answer in Blackboard Discussion Board.

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