Strong Brands” Please respond to the following: THE COMPANY I CHOOSE IS GOOGLE, YOU TUBE AND WELLS FARGO PLEASE NO MORE THAN 1 PAGE FOR “STRONG BRANDS” DUE 10/20/17
- Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify THREE brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why. THE COMPANIES I CHOOSE ARE GOOGLE, YOUTUBE AND WELLS FARGO. Explain the effects you believe the Internetâ€™s capabilities will have on the brands you identified above and what the owner of the brand should do in light of them.
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Internal Environment” PLEASE USE SWOTS ANALYSIS
- analyze the internal environment of WELLS FARGO to determine that companyâ€™s strengths, weaknesses, Opportunities and Threats.
- Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the companyâ€™s competitiveness. Explain your rationale. PLEASE NO MORE THAN 1 PAGE FOR “INTERNAL ENVIRONMENT”