case-analysis

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Case: “China’s Home Improvement Market: Should Home Depot Enter or Will it Have a Late-Mover (Dis

)
advantage?”

Answer the question below after reading the article: Papers are to be no more than three pages in length, single spaced with one inch margins all around and 12 point Times New Roman font. Do not!!

write
 as question and answer following.

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  1. Provide a detailed analysis of the firm’s general environment in China. Highlight the

    economic
     segment, demographic segment, political/legal segment, and

    sociocultural
     segment.

  2. Research additional
     materials (e.g. Case 12 in the textbook). Perform an internal analysis to identify Home Depot’s strengths and weaknesses.
  3. Based on the materials available to you, identify Home Depot’s strategic options for entering the China market (focus on the available entry modes). Which mode of entry would you have recommended?
 
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