Firstly, watch these videos: https://youtu.be/anwTPIlN_mU?list=PLa4FKrdZuUoItiPJfzfr0VM1ZY5UdpajB
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Then, discuss:The chapter states that the marketing communications mix consists of six major modes of communication and that every brand contact delivers an impression that can strengthen, or weaken, a customer’s view of the company.
Select a company/ brand you like or buy and see if its messages are consistent across the following major modes of media: advertising, sales promotion, public relations, and events and experiences.