A formal, in-depth case analysis requires you to utilize the entire strategic management process. Assume that you are a consultant asked by Under Armour to analyze its external/internal environment and make strategic recommendations. You will be expected to make exhibits to support your analysis and recommendations. The case analysis should encompass 10-12 pages plus the exhibits and cover page. The cover page should include the company name, your name, and the date of submission. The matrices should not be part of the analysis body but exhibits/attachments.

The completed case should include:

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  1. Executive Summary
  2. Existing mission, objectives, and strategies
  3. Five-Forces Analysis
  4. Strategic Group Maps to Assess Market Position of Key Competitors
  5. Prepare Forecasted Ratios
  6. SWOT Analysis
  7. Competitive Strengths Assessment
  8. Industry Attractiveness Assessment
  9. List alternative strategies, giving advantages and alternatives for each.
  10. Recommend specific strategies and long-term objectives.
  11. Present an action timetable/agenda
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