Identify the business you chose and describe the business and its industry.

  • Describe your company’s current use of the Internet and social media. Include information gleaned from your Unit 2 Research and Social Media Metrics assignment.
  • Highlight the strengths, weaknesses, opportunities, and threats (SWOT).
  • Use the articles that you found to help support your analysis. Be careful to distinguish between your opinion and the voices of your academic resources. Remember to use proper APA-formatted citations and references.
  • Ensure that you have a heading for Executive Summary or abstract, which you will add to your Unit 6 final draft.
  • Written communication: Written communication is credible and free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to current APA style and formatting.
  • Number of resources: Include a minimum of 7 resources. Ensure that at least one of your references is from The Wall Street Journal; this might include research about your company itself or applicable areas such as business ethics, marketing and so forth.
  • Length of paper: Write 8–10 double-spaced pages, not including title page or reference page.
  • Font and font size: Use Times New Roman, 12-point font.
  • Abstract:The paper covers a brief overview of Apple Inc. and use of social media. It
    describes approaches the organization utilizes to sustain its growth and development. It
    also covers the issue of social media audit and comparison. It provides a SWOT analysis
    of Apple that communicates the strengths and more so the weaknesses of the organization
    as well as its opportunities and threats. A recommendation for the company, ethical
    aspects and a conclusion are included in the paper.
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