WRITE ABOUT WHAT THEY WANT TO KNOW
Based on the 2016 JobVite Recruiter Nation survey we know what the two most important factors are in the recruiterâ€™s hiring decision: job experience and culture fit. These are the two points you want to key in on in your cover letter (e-note) in 2017.
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Â· Create three bullet points that address your relevant job experience and your culture fit for the position.
How do you determine the culture of an organization? Research, my friends. Research.
– Check out the companyâ€™s website.
– Talk to current or past employees.
– Find them on LinkedIn. Connect with employees and hiring managers, follow their company page and read their updates.
– Follow them on Facebook. Read articles, watch videos, review photos they post.
Any of the above will give you a good sense of the culture of the organization, and from there you can make connections between your experience and personality and the organizationâ€™s culture. If you make the connections for the employer, they wonâ€™t have to assume on their own.
LEAD WITH A QUESTION
What is the employerâ€™s biggest pain point right now? Find the answer to that question and then start your cover letter (e-note) off by asking them about itâ€”while positioning yourself as the solution they need. Hereâ€™s an example:
Do you need a pharmaceutical sales representative who can repair broken physician relationships and simultaneously generate sales revenue of $8 million by yearâ€™s end?
POSITION YOURSELF AS THE ANSWER TO THEIR PROBLEMS
Further elaborate on the question you opened with by sharing just how youâ€™re the solution they so desperately need:
At Pfizer Pharmaceuticals I did just that! I was brought in to repair damaged client relations. I restored relationships with each physician without losing a single clientâ€”and I also added 10 new clientsâ€”generating more than $3 million in previously lost revenue and $5 million in new revenue.
Iâ€™d say this candidate is the answer to a bleeding need, wouldnâ€™t you?
3 BULLETS IS ALL YOU NEED
Remember how we started out by saying culture fit and job experience were of utmost importance in the recruiters hiring decision? This is where to include that need-to-know information. Create three brief, metric-driven bullets based on the experience you have that is most relevant to the position and that speak to your culture fit with the organization. Oh, and when evaluating culture fit 74% of recruiters said communication style was most important to a culture fit. So think about how you best communicate with others and what your style is, and then share a concise example of it in one of your bullets.
CLOSE WITH INTENT TO FOLLOW UP
You need to know that recruiters DO keep your resume on file, and 59% of them said they keep the lines of communication open with candidates whoâ€™ve expressed interest in their organization. You also need to know that the majority of candidates NEVER follow up with an employer after applying or expressing interest in the company. What a huge disparity!
LISTEN UP â€“ RECRUITERS WANT YOU TO FOLLOW UP! THEY WANT TO KEEP THE LINES OF COMMUNICATION OPEN.
In fact, 57% of recruiters said their biggest focus this year was going to be on INCREASING their talent pipelines. How will they do that? By continually communicating with YOU!
Close your cover letter (e-note) by telling them how they can reach you, find out more about you (insert LinkedIn profile URL), and when youâ€™ll be following up with them â€¦ and then DO IT.
A standard follow-up schedule might look like this:
– Checking in via e-mail a week after expressing interest to ensure your resume and e-note were received and reviewed.
– Calling a week later to express interest, schedule a time to chat, or follow up on previous contact.
– Make contact via e-mail once a month thereafter to keep the lines of communication open. This could be as simple as a quick e-mail, brief phone call, or connecting and reaching out on LinkedIn.
I hope Iâ€™ve given you a shot of optimism for your 2017 job search and some great ideas for writing a brand new e-note in 2017. I canâ€™t emphasize enough ditching the traditional cover letter format and opting for a more concise e-note instead.
If youâ€™re searching for tips on how to create a cutting-edge resume or bring your resume up to speed with 2017 resume trends, check out this article that includes my top ten 2017 resume tips.