Key Assignment Draft
Create a Key Assignment First Draft using Microsoft Word. PLEASE USE SCENTBIRD AND THE OUTLINE ATTACHED BELOW
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- Using information developed from prior assignments as well as additional research and analysis, compile information on your selected companyâ€™s current use of digital marketing, opportunities that you can identify for improvement, strategic recommendations, and tactical recommendations into a report for the CMO of the company.
- Please note that the Unit 5 Individual Project should incorporate feedback from colleagues and instructor to enhance material from earlier versions including this Unit 4 draft document.
- In addition, add a section on how software will be employed to analyze information received from web-based analytical tools or others identified by research.
- This can include but is not limited to spreadsheet analysis or database reporting as a result of Customer Relationship Management (CRM) or related systems.
- The following headings and associated content are expected:
- Title Page
- Table of Contents
- Digital Marketing â€“ Current State
- Digital Marketing â€“ Opportunities for Improvement
- Digital â€“ Marketing Strategies (Including selection of digital marketing approaches)
- Digital Marketing Tactics (Including analytical approaches and software analysis tools)